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Effective 2008:

PoliRock.com ("PoliRock" or "we") operates PoliRock.com. This Privacy Policy describes PoliRock's use and sharing of personally identifiable information ("PII"-- your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to PoliRock when they register (also known as "Registration PII"). The Term "User" refers to a Visitor or a Member. This Privacy Policy applies to the services offered by PoliRock, including any PoliRock-branded URL (the "PoliRock Website"), any PoliRock service and other features (for example, music and video embedded players), PoliRock mobile services, and any other features, content, or applications offered from time to time by PoliRock in connection with the PoliRock Website (collectively, the "PoliRock Services"). The PoliRock Services are hosted in the United States.

The PoliRock Website is a general audience site and does not knowingly collect PII from children under 13 years of age.

From time to time PoliRock may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the PoliRock Services, or technology, and such modifications shall be effective upon posting by PoliRock on the PoliRock Website. Your continued use of the PoliRock Services after PoliRock posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If PoliRock materially changes its practices regarding collection or use of your PII, your PII will be governed by the Policy under which most recent and current as well as the original Privacy Policy. COLLECTION AND SUBMISSION OF PII AND NON-PII ON POLIROCK

General. When PoliRock collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of PoliRock. PoliRock may also collect PII from you if you choose to participate in PoliRock Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to PoliRock for review.

In addition, PoliRock collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the PoliRock Services, track usage, and for security purposes.

The Profile Information in a Member's profile is provided at his, her or their sole discretion.

Cookies. Cookies are small bits of information that PoliRock places on your computer. PoliRock uses cookies to identify your Internet browser, store Users' preferences, and determine whether you have installed the enabling software needed to access certain material on the PoliRock Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on PoliRock Services may also contain cookies set by Internet advertising companies or advertisers (known as "third party cookies"). PoliRock does not control these third party cookies and Users of the PoliRock Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the "Notice" section below for more information on customized advertising on PoliRock. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. PoliRock may allow third party pixel tags to be present on PoliRock Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the PoliRock Services.

PoliRock Services may be linked to Internet sites operated by other companies. PoliRock Services may also carry advertisements from other companies. PoliRock is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the PoliRock Services or for the privacy practices of third party Internet advertising companies. Once you leave PoliRock Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

PoliRock Services may also be linked to sites operated by companies affiliated with PoliRock. Although all Affiliated Companies adhere to the Privacy Principles, Users/Bands who visit those Affiliated Company sites should still refer to their separate privacy policies and practices, which may differ in some respects from this Privacy Policy.

PoliRock may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions ("Structured Profile Information"), information you add to open-ended profile fields and questions (essay questions like "Bio" and "Snapshot") ("Non-Structured Profile Information") and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. For example, based on your Snapshot we might display an advertisement to make sure you are advised when your favorite band is coming to town. The information used for this feature does not provide your PII or identify you as an individual to third parties. If you would like to disable advertising customization for Non-Structured Profile Information, please log in and click here.

Some of the advertisements that appear on PoliRock Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of PoliRock Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.

Third party applications (such as widgets) created by third party developers may also be available on the PoliRock Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members' profiles or shared with other Users. However, PoliRock does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with PoliRock. PoliRock encourages Members not to provide PII to the third party's application unless the Member knows the party with whom it is interacting. USE: POLIROCK'S USE OF PII

PoliRock will mostly use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If PoliRock obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide PoliRock with a specific service and not for any other purpose. PoliRock may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. PoliRock also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in "Notice" above, PoliRock may customize the advertising and marketing messages you receive on the PoliRock Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with PoliRock's advertisers and business partners.

There may be instances when PoliRock may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of PoliRock, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the PoliRock Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if PoliRock sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, PoliRock may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. PoliRock is not responsible under the EU local data protection laws for Member-posted information. SECURITY: POLIROCK PROTECTS THE SECURITY OF PII

PoliRock uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, PoliRock uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

If you would like to communicate with us about this Privacy Policy or PoliRock's collection and use of your PII.

Please contact us at:
privacy@PoliRock.com


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